Privacy Policy

1. Who we are

CallM8 provides AI missed call management for tradespeople. This policy explains what personal data we collect, how we use it, and the choices you have.

2. Data we collect

• Waitlist data: your email address when you join the waitlist.
• Service data (when live): call metadata and customer conversation details needed to run CallM8, such as caller number, time of call, message content, and booking-related details.
• Technical data: basic website usage information through cookies (see section 6).

3. Lawful basis for processing

• Legitimate interests: for B2B marketing and running/improving the CallM8 service for business users.
• Consent: for waitlist signups and any optional cookie categories where consent is required.

4. Data retention

We keep personal data only as long as needed for the purposes above, including service delivery, troubleshooting, legal obligations, and legitimate business records. Waitlist data is retained until we launch, you unsubscribe, or it is no longer needed.

5. Your rights

You can request to:

• Access the personal data we hold about you
• Correct inaccurate personal data
• Delete personal data where applicable

To exercise your rights, contact us using the details below.

6. Cookies

We use cookies to keep the website functioning and understand basic usage. Essential cookies are used for core site operation. Optional analytics cookies may be used to improve site performance and user experience.

7. Contact details

Email: frank@callm8.co.uk

Business: CallM8

Address: 38 Spenser Road, Cheltenham, GL51 7EA